YouTube Ads Brand Awareness

Our ads strategy:

• 30s brand story video (creative production)
• Skippable In-Stream Ads (before YouTube videos)
• 6s Bumper Ads (message repetition)
• Finance in-market + tech affinity audiences
• France geolocation (national targeting)
• Frequency capping (3 exposures/week max)
• 25%+ viewer retargeting (Display remarketing)
• Dedicated launch landing page

Results (2-month campaign):

• Reach: 2.8M people
• Video views: 450K
• View rate: 38% (excellent vs 20% standard)
• CPV (Cost Per View): €0.04
• Site traffic: +520%
• Beta signups: 8,500
• Successful fundraising (demonstrated traction)