Meta Ads Fashion E-commerce

Our ads strategy:

• Segmented audiences (30+ thematic ad sets)
• Best customer lookalike 1-3% (LTV-based)
• Varied creatives (40 visuals, 12 lifestyle videos)
• Systematic A/B testing (4 variants/week)
• Dynamic Product Ads (1500 product catalog)
• Sequential retargeting (3 progressive messages 30 days)
• Automated budget reallocation (CBO Campaign Budget Optimization)
• Mobile-optimized product landing pages

Results (5 months):

• ROAS: 1.8 → 4.6 (+156%)
• CPA: €38 → €16 (-58%)
• CTR: 1.1% → 2.8%
• Conversions: +285%
• Ad revenue: +340%
• Average cart: +22% (upsells)