LinkedIn Ads B2B SaaS

Our ads strategy:

• Precise targeting (job titles: HR Directors, VP HR, C-level)
• Company size filters (100-1000+ employees)
• Specific industries (tech, finance, consulting)
• Pre-filled Lead Gen Forms (reduced friction)
• Sponsored Content A/B testing (6 creatives)
• Sponsored InMail sequences (3 nurturing messages)
• Website visitor retargeting (engaged content)
• CRM integration (Salesforce, lead scoring)

Results (4 months):

• CPL: €95 → €52 (-45%)
• Lead quality: 20% MQL → 65% MQL (+225%)
• CTR: 0.8% → 1.6%
• Form completion: 32% → 58%
• SQL (Sales Qualified): +180%
• Campaign ROI: 280%