Local Google Ads Restaurant

Our ads strategy:

• Local Search Ads (keywords "restaurant [city]", "gourmet [district]")
• Location extensions (address, phone, directions)
• Call extensions (direct mobile calls)
• Google Maps Ads (Maps results)
• 15km city center radius targeting
• Ad scheduling (evenings + weekends, service hours)
• Promotion extensions (special menus, events)
• Reservations landing page (booking system integration)

Results (6 months):

• Phone calls: +280%
• Direction requests: +320%
• Reservations via ads: +180%
• Local CTR: 6.8% (vs 2-3% standard)
• CPC: €1.20 (vs €3-5 generic keywords)
• Ad ROI: 450% (reservation revenue vs spending)