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Frequently Asked Questions (FAQ)

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Do you have questions about Genesis Digital Factory, our services, pricing, processes, or technologies? You are in the right place. This FAQ answers the most common questions asked by our clients and prospects.

Who is Genesis Digital Factory?

Genesis Digital Factory is a full-service digital agency founded in 2005, specialized in web development, UX/UI design, digital marketing, and white-label outsourcing for agencies.

Key facts:

  • 20+ years of digital experience
  • 85,000+ projects delivered
  • 2,000+ clients supported
  • Team of 30+ experts
  • Offices in UAE and Tunisia

Main services:

  • Web development
  • UX/UI and graphic design
  • Digital marketing
  • White-label outsourcing for agencies
Where are you physically located?

Dubai, UAE – Headquarters
Dubai Digital Park, Dubai Silicon Oasis

Tunisia – Technical Office
Route soukra km3 , Sfax, Tunisia

Remote-first: fully digital, efficient collaboration using Slack, Zoom, and project management tools.

International clients supported without the need for travel.

Do you work with international clients?

Yes. We serve clients in 15 countries.

Languages: French, English, Arabic

Time zones: GMT+1 and GMT+4, with full overlap with Europe

90 percent of our clients collaborate fully remotely with excellent results.

How long have you been operating?

Founded in 2005, 20 years of digital expertise.

Genesis Timeline:

  • 2005: Launch of the business in Sfax, Tunisia
  • 2008: Over 100 active clients, consolidated WordPress expertise
  • 2012: Development of e-commerce offerings, WooCommerce and PrestaShop
  • 2015: More than 1,000 projects delivered, team structured with 10 collaborators
  • 2020: Successful COVID pivot, adoption of a 100 percent remote model while maintaining growth
  • 2023: Opening of the Dubai office, accelerated expansion in the Middle East
  • 2023: 80,000 cumulative projects, team of more than 30 experts
  • 2025: Over 85,000 projects delivered, presence in 15 countries, a leading player in digital outsourcing

Stability and reliability:

20 years of continuous operations represent a strong guarantee of seriousness, long-term sustainability, and accumulated expertise. This is not a volatile startup, but a well-established and solid agency.

What is your main specialization?

Our three pillars of expertise:

  1. Web Development
    • Showcase and corporate websites, WordPress, Webflow
    • E-commerce, WooCommerce, Shopify
    • Web applications, React, Vue.js, SaaS
    • Performance and optimization
    • Maintenance and ongoing enhancements
  2. Design and Creative
    • UX and UI design, Figma, wireframes, prototypes
    • Graphic design and branding
    • Complete visual identities
    • Print and digital assets
  3. Digital Marketing
    • SEO, organic search optimization
    • Google Ads and Meta Ads
    • Content marketing
    • Analytics and tracking

360-degree approach:

Clients can entrust us with a project end-to-end, from strategy to design, development, marketing, and maintenance, or delegate only specific parts depending on their needs.

Do you work only with agencies or also direct clients?

Both.

  • 70 percent white-label outsourcing for agencies
  • 30 percent direct clients

We never compete with our agency partners.

Do you provide client references?

Yes, on request and under NDA when required. We provide anonymized case studies, testimonials, and reference contacts when permitted.

What services do you offer?

Comprehensive digital services organized into three categories.

CREATIVE SERVICES:

  • UX/UI Design: Wireframes, Figma mockups, prototypes, design systems
  • Social Media Marketing: Strategy, content creation, community management, ads
  • Graphic Design & Branding: Logos, brand guidelines, visual identities

TECHNICAL SERVICES:

  • Website Production: WordPress, Webflow, React, e-commerce (WooCommerce, Shopify)
  • Digital Marketing: SEO, content marketing, GA4 analytics, Search Console
  • Online Advertising: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads

B2B SERVICES:

  • White-Label Outsourcing: Agency partnerships, extended capacity, full confidentiality

Maintenance & Support:

  • WordPress and plugin updates
  • Backups and security
  • Uptime monitoring
  • Ongoing technical support
Do you only build WordPress websites?

Multi-technology stack: WordPress plus others.

Technologies mastered:

CMS and Platforms:

  • WordPress: Showcase websites, corporate sites, blogs, WooCommerce
  • Webflow: Premium design, portfolios, creative websites
  • Shopify: Scalable e-commerce, turnkey solutions
  • Custom: React, Vue.js, SaaS web apps, dashboards

E-commerce:

  • WooCommerce (WordPress)
  • Shopify and Shopify Plus
  • PrestaShop (if required by the client)

Web Applications:

  • React.js plus Next.js
  • Vue.js plus Nuxt.js
  • Node.js (backend APIs)
  • Progressive Web Apps (PWA)

Project-based recommendations:

  • Showcase site or blog → WordPress (manageable CMS)
  • Premium design → Webflow (full visual control)
  • Standard e-commerce → WooCommerce or Shopify
  • SaaS application → Custom React or Vue.js
Do you build mobile applications?

Yes, via Progressive Web Apps (PWA): a cost-effective alternative to native apps.

PWA (Progressive Web App):

  • Installable web application on the home screen (iOS, Android)
  • Functional offline mode (service workers)
  • Web push notifications
  • Native-like performance
  • Around 70 percent lower cost than native apps (one codebase instead of two)
  • Instant updates, no app store validation required

When to choose a PWA:

  • Limited budget (under €20K)
  • Fast time to market (8 to 16 weeks vs 20 to 30 weeks for native apps)
  • Simplified maintenance (single codebase)
  • Standard features only, no complex hardware usage

When to choose a native app:

  • Advanced hardware features required (high-precision GPS, AR camera, Bluetooth)
  • Performance-critical use cases (3D games, video processing)
  • Mandatory app store presence (App Store discoverability)
Do you offer SEO services?

Yes, full SEO: Technical plus Content plus Off-page.

Included SEO services:

Technical SEO (on-page optimizations):

  • SEO audit with 200 plus checkpoints (structure, speed, indexation)
  • Core Web Vitals optimization (LCP, FID, CLS)
  • URL structure, meta tags (titles, descriptions)
  • Schema markup (structured data)
  • XML sitemap and robots.txt
  • Mobile-first optimization

Content SEO (content marketing):

  • Keyword research (search volume, intent, difficulty)
  • Optimized SEO blog articles (1,500 to 2,500 words)
  • Pillar pages (guides of 3,000 to 5,000 words)
  • Optimization of existing content
  • Strategic editorial calendar

Off-page SEO (link building):

  • High-quality backlinks (DA 40 to 70 websites)
  • Guest posting (publications on authority sites)
  • Digital PR (media mentions)
  • Competitor backlink analysis

Analytics and Reporting:

  • Google Search Console setup
  • Keyword ranking tracking (Semrush, Ahrefs)
  • Organic traffic analytics
  • Monthly performance reporting

Typical client results:

  • Top 10 Google rankings within 6 to 9 months
  • Traffic increase of plus 150 to 300 percent within 12 months
  • Top 3 keyword rankings for an average of 35 to 45 keywords

Detailed page: Digital Marketing

Do you manage Google Ads and Meta Ads campaigns?

Yes, full multi-platform ads campaign management.

Managed platforms:

Google Ads:

  • Search, text ads in search results
  • Display, remarketing banners
  • Shopping, e-commerce product listings
  • YouTube, video ads
  • Performance Max, automated multi-channel campaigns

Meta Ads (Facebook and Instagram):

  • Feed posts, images, videos, carousel
  • Stories ads, immersive vertical format
  • Reels ads, short viral videos
  • Retargeting with custom audiences
  • Lookalike audiences, best customer clones

LinkedIn Ads (B2B):

  • Sponsored Content, feed posts
  • Lead Gen Forms, pre-filled forms
  • Sponsored InMail, direct messages
  • Precise B2B targeting, job titles and companies

TikTok Ads:

  • In-Feed ads, native format
  • TopView, first ad on app opening
  • Younger audiences, Gen Z and Millennials

Ads management services:

  • Full campaign setup, structure, audiences, keywords
  • Multiple creatives, A/B testing
  • Conversion tracking, GA4 and pixels
  • Daily optimizations, bids, audiences, creatives
  • Transparent monthly reporting, spend, ROAS, conversions

Typical results:

  • E-commerce ROAS of 3 to 5 times
  • B2B cost per lead reduced by 40 to 60 percent through optimization
  • Google Quality Score of 8 to 9 out of 10

Detailed page: Online Advertising

Do you provide website maintenance?

Yes, full website maintenance.

Monthly maintenance packages:

BASIC:

  • WordPress and plugin updates, monthly
  • Daily backups, 30-day retention
  • 24/7 uptime monitoring
  • Email support, response within 24 hours
  • Minor bug fixes, 2 hours per month included

STANDARD:

  • Everything in Basic, plus
  • Performance optimizations, quarterly
  • Enhanced security, malware scans and firewall
  • Bug fixes, 5 hours per month included
  • Priority support, response within 12 hours
  • Monthly analytics repor

PREMIUM:

  • Everything in Standard, plus
  • Minor enhancements, 10 hours per month included
  • Phone and WhatsApp support
  • Ongoing SEO optimizations
  • Content management, page and article additions
  • Dedicated Account Manager

Additional services:

  • Migrations, hosting, CMS, redesigns
  • Full audits, technical, SEO, security
  • Speed optimizations, Core Web Vitals
  • Emergency fixes, site downtime, hacking incidents
Do you create logos and visual identities?

Yes, full branding from A to Z

Branding services:

Logo Creation:

  • Multiple concept proposals, 2 to 3 creative directions
  • Logo variations, color, black and white, monochrome, favicon
  • Source files, AI, EPS, SVG, high-resolution PNG
  • Full intellectual property transfer, rights assigned

Complete Brand Guidelines:

  • Visual identity guide, 40 to 80 pages
  • Primary and secondary colors, Pantone, CMYK, RGB, HEX codes
  • Typography, headings, body text, web fonts
  • Logo usage, versions, spacing, do’s and don’ts
  • Iconography and illustration style
  • Template assets, business cards, letterhead, PowerPoint

Print Materials:

  • Business cards, letterhead
  • Brochures, flyers, corporate booklets
  • Packaging, if applicable
  • Signage, if required

Digital Assets:

  • Social media assets, profiles, covers, post templates
  • Advertising banners, Google, Meta, LinkedIn
  • Branded email signatures
  • Website assets, icons, illustrations

Creation process:

  1. Discovery workshops, values, positioning, targets
  2. Moodboards and inspiration
  3. Logo concepts, 2 to 3 proposals
  4. Concept validation and variations
  5. Development of brand guidelines
  6. Full delivery, source files and guide

Typical timeline: 4 to 8 weeks for full branding.

Detailed page: Graphic Design and Branding

Do you charge hourly or per project?

PROJECT-BASED PACKAGE (recommended in 80 percent of cases):

Advantages:

  • Fixed, predictable total price
  • Clearly defined scope, detailed specifications
  • Controlled budget, no overruns
  • Revisions included, 2 to 3 rounds
  • Guaranteed fixed delivery timeline

Drawback:

  • Fixed scope, changes require an additional quote

When to choose: Clearly defined projects, websites, redesigns, MVP apps

TIME AND MATERIALS (HOURLY BILLING, 20 percent of projects):

Advantages:

  • Flexible scope, real-time changes
  • Billed based on actual time spent, no minimums
  • Easy scaling up or down
  • Suitable for evolving projects

Drawbacks:

  • Less predictable budget
  • Requires time tracking

When to choose: Ongoing maintenance, regular enhancements, exploratory R and D projects

MONTHLY RETAINER (recurring partners):

Advantages:

  • Prepaid hours per month, for example 80h, 120h, 160h
  • Reduced rates, 15 to 25 percent loyalty discount
  • Guaranteed reserved capacity
  • Rollover of unused hours

When to choose: Outsourcing agencies, clients with recurring needs, 3 to 10 projects per year

Do you offer payment plans?

Yes, milestone-based payments are standard for projects over €5K.

MILESTONE PAYMENTS (standard):

Fixed-price projects:

  • 30 percent at project start, contract signature and kickoff
  • 40 percent at mid-project, intermediate deliverables approved
  • 30 percent at delivery, complete website delivered and final validation

Long-term projects, over 3 months:

  • Monthly payments possible, 25 to 30 percent per month depending on progress

Monthly retainers:

  • Invoiced at the beginning of the month, 1st or 5th
  • Payment terms net 15 to 30 days

ACCEPTED PAYMENT METHODS:

  • SWIFT bank transfer, international
  • SEPA bank transfer, Europe, free of charge
  • PayPal, small amounts under €3K, 3 to 4 percent fees
  • Credit or debit card via Stripe, if under €5K

Accepted currencies:

  • EUR, euro, default for Europe
  • USD, US dollar, international
  • GBP, British pound, UK
Does pricing include hosting and domain names?

No, hosting and domain are separate, following best practices.

WHY THEY ARE SEPARATE:

Client independence:

  • You own the hosting and the domain, full ownership
  • No dependency on the agency, freedom to change providers
  • Full access, cPanel, DNS, email accounts

Flexibility of choice:

  • You choose the hosting provider, based on preferences, budget, location
  • Easy upgrades or downgrades of hosting plans

Cost transparency:

  • No hidden agency margins on hosting
  • You pay the hosting provider’s direct prices

HOSTING RECOMMENDATIONS:

Shared hosting, simple sites under 10K visits per month:

  • OVH, Hostinger, O2Switch
  • Economical, sufficient for small websites

VPS or Cloud, mid-size sites and e-commerce:

  • DigitalOcean, Cloudways, Kinsta
  • Optimal performance and scalability

Managed WordPress, premium:

  • WP Engine, Kinsta, Flywheel
  • Maximum performance and expert support

Our hosting role:

  • Recommendations based on the project
  • Initial hosting setup, server configuration and DNS
  • Performance optimizations, caching and CDN
  • Hosting technical support, if maintenance is active

DOMAIN NAMES:

Recommended registrars:

  • OVH, Gandi, Namecheap, Google Domains

Our domain role:

  • Advice on domain selection, availability and extensions
  • Domain purchase on behalf of the client, if requested
  • DNS configuration, hosting pointing
  • Professional email setup, Google Workspace or Microsoft 365

IMPORTANT: The domain must be registered in your name, your property, never in the agency’s name, to avoid vendor lock-in if the relationship ends.

What are typical project timelines?

Timelines vary depending on project complexity.

SHOWCASE AND CORPORATE WEBSITES:

  • Simple site, 5 to 10 pages: 2 to 4 weeks
  • Corporate site, 15 to 25 pages: 4 to 8 weeks
  • Premium custom design site: 8 to 12 weeks
  • Multilingual site, more than 3 languages: add 3 to 5 weeks

E-COMMERCE:

  • Store with 50 to 200 products: 6 to 10 weeks
  • Store with 500 plus products: 10 to 16 weeks
  • Complex e-commerce, B2B or multi-vendor: 16 to 24 weeks

WEB APPLICATIONS:

  • Landing page: 1 to 2 weeks
  • Simple dashboard: 6 to 10 weeks
  • SaaS MVP application: 12 to 20 weeks
  • Complex platform: 20 to 40 weeks

DESIGN ONLY:

  • Wireframes, 10 pages: 1 to 2 weeks
  • Complete Figma mockups: 3 to 6 weeks
  • Design system: 6 to 10 weeks

BRANDING:

  • Logo only: 2 to 4 weeks
  • Full brand identity: 4 to 8 weeks

FACTORS IMPACTING TIMELINES:

Accelerators:

  • Clear and detailed brief from the start
  • Assets provided quickly, content, images, access
  • Fast approvals, within 48 to 72 hours
  • Smooth and responsive communication
  • Few revisions, scope respected

Delays:

  • Unclear or evolving scope, frequent changes
  • Missing assets, waiting weeks for content
  • Slow approvals, over one week
  • Multiple revisions outside the agreed scope
  • Sporadic communication, unanswered questions for days

Delivery commitment: 99 percent of projects delivered within agreed timelines. Proactive alerts are issued if there is any risk of delay, which is rare. Contractual penalties apply if delays are caused by us.

What is your project process?

Standard process with 6 proven steps

STEP 1: DISCOVERY AND BRIEF (3 to 7 days)

Actions:

  • Initial contact, email or call
  • In-depth needs assessment
  • Clarification questions, scope, timelines, budget
  • Project brief written and validated

Deliverable: Documented strategic brief

STEP 2: QUOTE AND CONTRACT (1 to 2 days)

Actions:

  • Detailed quote prepared, phase breakdown, pricing, timeline
  • Quote sent within 48 hours
  • Negotiation if required
  • Quote approval and contract signature

Deliverables: Approved quote, signed contract, NDA if applicable

STEP 3: KICKOFF AND PLANNING (1 to 2 days)

Actions:

  • Kickoff meeting, 1 to 2 hours, team introduction
  • Final detailed scope review
  • Validation of timeline and milestones
  • Communication setup, Slack and project tools
  • Exchange of required access, hosting, CMS, analytics

Deliverables: Gantt timeline, communication channel created

STEP 4: DESIGN, IF APPLICABLE (2 to 6 weeks)

Actions:

  • Low-fidelity wireframes, structure
  • High-fidelity Figma mockups, full design
  • Clickable prototypes, navigation
  • Iterative validations, 2 to 3 rounds

Deliverables: Final validated Figma designs, prototype

STEP 5: DEVELOPMENT (4 to 20 weeks)

Actions:

  • Environment setup, development, staging, production
  • Incremental development, sprints
  • Weekly updates, emails and calls
  • Real-time staging previews
  • Code reviews and continuous testing

Deliverables: Functional staging site, regular progress updates

STEP 6: QA AND DELIVERY (1 to 2 weeks)

Actions:

  • Comprehensive testing, functional, devices, browsers, performance
  • Bug fixes
  • Production migration, go-live
  • CMS team training, 1 to 2 hours
  • Documentation delivered

Deliverables: Live production site, documentation, account access

STEP 7: POST-DELIVERY SUPPORT (30 days included)

Actions:

  • Stability monitoring
  • Bug support, unlimited fixes
  • Technical questions, responses within 24 hours
  • Minor adjustments, text, images, CSS

After 30 days: Optional maintenance, monthly packages available

Do I need to provide content?

Both options are available depending on the budget.

OPTION A: You provide the content, standard

What you provide:

  • Page copy, draft or final
  • Images, product photos, team, offices, illustrations
  • Existing logos and brand assets
  • Videos, if applicable
  • Legal information, legal notices, terms and conditions, privacy policy

Advantages:

  • Lower project cost, no content creation
  • Full control over messaging and tone of voice
  • Authentic content based on your expertise

Our role:

  • Content guidelines, length, formats, SEO best practices
  • SEO optimization of provided text, keywords and structure
  • Image optimization, compression, WebP formats, alt text
  • Design layout and content integration

OPTION B: We create the content, additional service

Copywriting:

  • Page writing, home, services, about, contact
  • SEO-optimized blog articles
  • E-commerce product descriptions
  • Pricing: quoted based on scope

Photos and images:

  • Professional photography, on-site shoots
  • Premium stock image libraries, Shutterstock, Adobe Stock, license costs included
  • Custom illustrations, if budget allows
  • Pricing: quoted based on needs

Videos:

  • Product or service videos, shooting and editing
  • Corporate videos, company presentation
  • Animations, motion design
  • Pricing: quoted based on duration and complexity

OPTION C: Hybrid, recommended

You provide:

  • Existing content, draft text, internal photos
  • Business information, expertise, values, USPs

We create:

  • SEO text optimizations
  • Missing content, additional pages
  • Premium stock images, royalty-free licenses
  • Design visuals, icons and simple illustrations

Result: Controlled costs with professional quality

Do you offer unlimited revisions?

No, revisions are limited according to the package, industry standards.

INCLUDED REVISIONS BY PACKAGE

Design, wireframes and mockups:

  • 2 to 3 revision rounds included per package
  • One round equals a set of changes submitted at the same time
  • Major scope changes, new creative direction, require an additional quote

Development, integration and features:

  • 2 revision rounds after staging delivery
  • Bug fixes, features not matching specifications, unlimited and free
  • New features outside the initial scope require an additional quote

Content, integrated copy:

  • 3 minor corrections included, typos and short rewrites
  • Full page rewrites billed hourly

WHY REVISIONS ARE LIMITED

Project economics:

  • Unlimited revisions lead to endless projects
  • Costs escalate due to unlimited team time
  • Timelines become undefined

Scope discipline:

  • A precise initial brief is critical
  • Milestone approvals prevent backtracking
  • Thoughtful changes, not impulsive ones

Industry standards:

  • 2 to 3 revisions are standard for professional agencies
  • Unlimited revisions are typical of low-cost agencies, often with questionable quality

ADDITIONAL REVISIONS

If included limits are exceeded:

  • Hourly billing
  • Or a fixed adjustment package

Major out-of-scope revisions:

  • Change of creative direction, complete redesign
  • Feature additions, new pages, new functionality
  • Technology migrations, WordPress to React

Additional project quote, new project cycle

TIPS TO MINIMIZE REVISIONS

  • Comprehensive initial brief, moodboards, references, wireframes
  • Fast and decisive milestone approvals
  • Consolidated feedback, no daily fragmented comments
  • Stakeholders aligned before approvals
  • Wireframes and prototypes before final design to avoid surprises
What if I am not satisfied?

Structured conflict resolution process.

PHASE 1: DIALOGUE AND CORRECTIONS, INCLUDED

Actions:

  • Detailed discussion of issues and dissatisfaction, call or email
  • Clear identification of blocking points
  • Proposed solutions, corrections and adjustments
  • Corrections included in the package, if aligned with the initial specifications

Timeline: Corrections initiated within 48 hours and delivered within 3 to 10 days depending on scope

Resolution: 95 percent of cases are resolved at this stage, with final satisfaction achieved

PHASE 2: MEDIATION AND COMPROMISE, IF PHASE 1 FAILS

Actions:

  • Review of initial specifications versus delivered work, objective compliance check
  • Internal mediation, account manager and technical director
  • Compromise proposals, additional revisions offered, budget adjustments
  • Detailed corrective action plan

Resolution: An additional 4 percent of cases are resolved at this stage

PHASE 3: CONTRACTUAL RESOLUTION, RARE, LESS THAN 1 PERCENT OF CASES

If there is clear non-compliance on our side:

  • Partial refund, based on the extent of non-compliance
  • Or unlimited corrective work until satisfaction is reached

If requests are clearly outside the initial scope:

  • Delivery compliant with specifications means the project is considered complete
  • New evolutions require an additional quote

Arbitration: The initial contract and email exchanges are the reference documents

SATISFACTION GUARANTEE

Our quality commitment:

  • 99 percent of projects delivered in compliance, milestone validations prevent surprises
  • Over 95 percent client satisfaction, measured internally post-project
  • Zero legal disputes in 20 years, issues resolved amicably in all cases

Preventing dissatisfaction:

  • Frequent milestone validations, wireframes, mockups, staging
  • Continuous and transparent communication
  • Expectation alignment from the initial brief
  • Clickable prototypes, navigation tested before development
Which technologies do you use?

Modern, versatile tech stack tailored to each project.

CMS and frameworks:

  • WordPress, leading CMS
  • Webflow, premium design
  • React.js, modern web applications
  • Vue.js, dynamic interfaces
  • Node.js, JavaScript backend

E-commerce:

  • WooCommerce, WordPress e-commerce
  • Shopify, fully hosted platform
  • PrestaShop, alternative if required

Frontend:

  • HTML5, CSS3, JavaScript ES6 plus
  • Tailwind CSS, utility-first framework
  • Bootstrap 5, UI framework

Backend:

  • PHP 8 plus, WordPress and Laravel
  • Node.js with Express
  • MySQL and PostgreSQL databases

Performance:

  • Redis, server-side caching
  • Cloudflare CDN, reduced latency
  • WebP and AVIF images, optimized formats

Hosting:

  • AWS, maximum scalability
  • DigitalOcean, strong value for money
  • Cloudways, managed WordPress
  • Kinsta, premium WordPress hosting

Design tools:

  • Figma, mockups and prototypes
  • Adobe XD, Figma alternative
  • Illustrator and Photoshop, graphic design

Technology selection by project: Free consultation for optimal recommendations.

Do you develop custom solutions?

WordPress plus custom technologies.

WHEN TO USE WORDPRESS

  • Showcase and corporate websites
  • Blogs and online magazines
  • Standard e-commerce, WooCommerce
  • Need for a simple, manageable CMS

WordPress advantages:

  • Easy content management, visual Gutenberg editor
  • Over 60,000 plugins available, high extensibility
  • Massive community, support and tutorials
  • Native SEO-friendly structure
  • Simplified maintenance

WHEN TO USE WEBFLOW

  • Premium design websites
  • Creative portfolios
  • Advanced animations
  • Clients autonomous on design

Webflow advantages:

  • Pixel-perfect design control
  • High-performance integrated hosting
  • Intuitive visual CMS
  • Advanced native animations

WHEN TO USE CUSTOM, REACT OR VUE.JS

  • SaaS applications
  • Analytics dashboards
  • Complex platforms
  • Specific business requirements
  • Performance-critical use cases

Custom advantages:

  • Full flexibility in features
  • Fully tailored architecture
  • Maximum performance, no CMS overhead
  • Unlimited scalability

OUR TYPICAL RECOMMENDATION

  • 90 percent of projects, WordPress or Webflow for optimal value for money
  • 10 percent of projects, custom React or Vue, when specific needs justify it

Free consultation: We recommend the best solution based on your needs, with no technology bias and an objective approach.

Do you develop only in WordPress, or also custom solutions?

WordPress plus custom technologies.

WHEN TO USE WORDPRESS

  • Showcase and corporate websites
  • Blogs and online magazines
  • Standard e-commerce, WooCommerce
  • Need for a simple, manageable CMS

WordPress advantages:

  • Easy content management, visual Gutenberg editor
  • Over 60,000 plugins available, high extensibility
  • Massive community, support and tutorials
  • Native SEO-friendly structure
  • Simplified maintenance

WHEN TO USE WEBFLOW

  • Premium design websites
  • Creative portfolios
  • Advanced animations
  • Clients autonomous on design

Webflow advantages:

  • Pixel-perfect design control
  • High-performance integrated hosting
  • Intuitive visual CMS
  • Advanced native animations

WHEN TO USE CUSTOM, REACT OR VUE.JS

  • SaaS applications
  • Analytics dashboards
  • Complex platforms
  • Specific business requirements
  • Performance-critical use cases

Custom advantages:

  • Full flexibility in features
  • Fully tailored architecture
  • Maximum performance, no CMS overhead
  • Unlimited scalability

OUR TYPICAL RECOMMENDATION

  • 90 percent of projects, WordPress or Webflow for optimal value for money
  • 10 percent of projects, custom React or Vue, when specific needs justify it

Free consultation: We recommend the best solution based on your needs, with no technology bias and an objective approach.

Do you use templates?

Hybrid approach based on budget.

ADAPTED TEMPLATES

Process:

  • Selection of a premium template, ThemeForest, Elegant Themes
  • Full customization, colors, typography, layouts
  • Design adjustments to match brand guidelines
  • Content integration, your text and images
  • Plugin configuration for specific features

Advantages:

  • Lower cost
  • Faster delivery
  • Pre-built features
  • Professional design

Result: A professional, custom-looking website at a lower cost.

FULLY CUSTOM DEVELOPMENT

Process:

  • Discovery workshops, values, targets, inspiration
  • Moodboards and wireframes, built from scratch
  • 100 percent unique Figma design, no template
  • Custom development, clean and optimized code
  • Features built exactly to requirements, no compromises

Advantages:

  • Complete uniqueness, exclusive design
  • Features tailored to exact needs
  • Optimal performance, lightweight code
  • Strong competitive differentiation

Result: A unique signature website with premium positioning.

Are your websites mobile-optimized?

Yes, 100 percent responsive across all devices, guaranteed.

STANDARD RESPONSIVE DESIGN

Devices systematically tested:

  • Mobile, 320 to 480px, iPhone and Android, Samsung and Google Pixel
  • Tablet, 768 to 1024px, iPad and Android tablets
  • Desktop, 1280 to 1920px and above, all screens
  • Large screens, 2K and 4K, high resolutions

Browsers tested:

  • Chrome, desktop and mobile
  • Safari, macOS and iOS
  • Firefox
  • Edge
  • Samsung Internet, Android

Mobile-first approach:

  • Design built for mobile first, aligned with Google Mobile-First Indexing
  • Progressive enhancement for desktop, additional features on larger screens
  • Touch-friendly interfaces, buttons larger than 44px and intuitive gestures

MOBILE-SPECIFIC OPTIMIZATIONS

Performance:

  • Mobile-optimized images, adaptive resolutions, lazy loading
  • Minified CSS and JavaScript for fast loading on 3G and 4G
  • Optimized fonts, WOFF2 and subsets

Mobile UX:

  • Hamburger navigation, compact menus
  • Forms optimized for mobile keyboards, correct input types
  • Thumb-friendly CTAs, ergonomic positioning
  • Smooth vertical scrolling, no complex mobile sliders

Mobile speed:

  • Core Web Vitals optimized for mobile, LCP, FID, CLS
  • AMP, Accelerated Mobile Pages, when applicable
  • Service Workers, offline mode and PWA if relevant

WHY MOBILE MATTERS, KEY STATS

  • 60 to 70 percent of web traffic is mobile, depending on the industry
  • Google Mobile-First Indexing, mobile version prioritized for rankings
  • Mobile conversion rates are increasing due to easier mobile payments

A non-responsive website means losing up to 60 percent of potential customers.

Genesis guarantee: All our websites are 100 percent responsive and thoroughly tested across devices and browsers, with no exceptions.

What communication tools do you use?

REAL-TIME COMMUNICATION TOOLS

Slack, preferred:

  • Dedicated project channel
  • Instant messaging
  • Easy file sharing
  • Integrations, Trello, GitHub
  • Conversation history

Microsoft Teams:

  • Slack alternative, if already used by the client
  • Integrated video calls
  • Office 365 collaboration

WhatsApp Business:

  • Urgencies and quick questions
  • Voice messages
  • Instant photo and video sharing

EMAIL, FORMAL AND TRACEABLE

  • Weekly updates, status reports
  • Milestone deliveries, staging links and documents
  • Key validations, designs and content
  • Discussion archiving

VIDEO CALLS, REGULAR MEETINGS

  • Zoom, client meetings
  • Google Meet, Zoom alternative
  • Microsoft Teams, if preferred

Call frequency:

  • Project kickoff, 1 to 2 hours
  • Bi-weekly or weekly calls, 30 to 60 minutes
  • Milestone validation calls, if needed
  • Final delivery call, 30 minutes

PROJECT MANAGEMENT, PROGRESS TRACKING

Trello, simple and visual:

  • Kanban boards, To Do, In Progress, Done
  • Task cards, descriptions, deadlines, attachments
  • Client read-only access, progress visibility

Asana, structured:

  • Project timelines, Gantt
  • Assigned tasks, clear responsibilities
  • Automatic progress reporting

Jira, agile development:

  • Sprints, iterative development
  • Bug tracking
  • Complex technical projects

Monday.com and ClickUp:

  • Alternatives based on client preferences

FILE SHARING

  • Google Drive, documents and mockups
  • Dropbox, Drive alternative
  • Figma, real-time design collaboration
  • GitHub, source code and version control

OUR FLEXIBILITY

We adapt to your preferred tools. If you already use Slack, Teams, or Trello, we join your existing workspaces. We do not impose specific tools.

Principle: Smooth communication leads to successful projects. Your comfort is our priority.

Do you offer post-launch support?

Yes. Thirty days of support are included, followed by optional maintenance plans.

What happens if my site is hacked?

With active maintenance, detection and restoration are typically completed within a few hours.

Are WordPress updates included?

Yes, including core, plugin, theme, and PHP updates.

Can I manage my site myself?

Yes. Training and documentation are included.

Can I add features later?

Yes. Enhancements are always possible and quoted based on scope.

How do we communicate during a project?

Daily messaging, weekly updates, milestone reviews, and full transparency through shared tools.

Can I visit your offices?

Yes, by appointment in Dubai or Tunisia

Do you work remotely?

Yes. We operate with a hybrid model combining physical offices and remote collaboration.

How do you handle time zone differences?

Our time zones overlap perfectly with Europe, ensuring smooth communication.

Is a contract required before starting?

Yes. A signed contract protects both parties.

Can I request changes after approval?

Yes, but major changes may impact timelines and costs

How do you secure my website?

We apply multi-layer security: infrastructure, application, data, and access controls.

Do I own my website and code?

Yes. Full ownership is transferred after final payment.

Is the website GDPR compliant?

Yes, from a technical standpoint. Legal compliance remains the client’s responsibility.

Do you offer a post-delivery warranty?

Yes. A 30-day bug-fix warranty is included.

What does your service contract include?

Scope, deliverables, timelines, pricing, IP ownership, confidentiality, warranties, and dispute resolution.