
Find Clear Answers to Your Questions
Do you have questions about Genesis Digital Factory, our services, pricing, processes, or technologies? You are in the right place. This FAQ answers the most common questions asked by our clients and prospects.
Genesis Digital Factory is a full-service digital agency founded in 2005, specialized in web development, UX/UI design, digital marketing, and white-label outsourcing for agencies.
Key facts:
Main services:
Dubai, UAE – Headquarters
Dubai Digital Park, Dubai Silicon Oasis
Tunisia – Technical Office
Route soukra km3 , Sfax, Tunisia
Remote-first: fully digital, efficient collaboration using Slack, Zoom, and project management tools.
International clients supported without the need for travel.
Yes. We serve clients in 15 countries.
Languages: French, English, Arabic
Time zones: GMT+1 and GMT+4, with full overlap with Europe
90 percent of our clients collaborate fully remotely with excellent results.
Founded in 2005, 20 years of digital expertise.
Genesis Timeline:
Stability and reliability:
20 years of continuous operations represent a strong guarantee of seriousness, long-term sustainability, and accumulated expertise. This is not a volatile startup, but a well-established and solid agency.
Our three pillars of expertise:
360-degree approach:
Clients can entrust us with a project end-to-end, from strategy to design, development, marketing, and maintenance, or delegate only specific parts depending on their needs.
Both.
We never compete with our agency partners.
Yes, on request and under NDA when required. We provide anonymized case studies, testimonials, and reference contacts when permitted.
Comprehensive digital services organized into three categories.
CREATIVE SERVICES:
TECHNICAL SERVICES:
B2B SERVICES:
Maintenance & Support:
Multi-technology stack: WordPress plus others.
Technologies mastered:
CMS and Platforms:
E-commerce:
Web Applications:
Project-based recommendations:
Yes, via Progressive Web Apps (PWA): a cost-effective alternative to native apps.
PWA (Progressive Web App):
When to choose a PWA:
When to choose a native app:
Yes, full SEO: Technical plus Content plus Off-page.
Included SEO services:
Technical SEO (on-page optimizations):
Content SEO (content marketing):
Off-page SEO (link building):
Analytics and Reporting:
Typical client results:
Detailed page: Digital Marketing
Yes, full multi-platform ads campaign management.
Managed platforms:
Google Ads:
Meta Ads (Facebook and Instagram):
LinkedIn Ads (B2B):
TikTok Ads:
Ads management services:
Typical results:
Detailed page: Online Advertising
Yes, full website maintenance.
Monthly maintenance packages:
BASIC:
STANDARD:
PREMIUM:
Additional services:
Yes, full branding from A to Z
Branding services:
Logo Creation:
Complete Brand Guidelines:
Print Materials:
Digital Assets:
Creation process:
Typical timeline: 4 to 8 weeks for full branding.
Detailed page: Graphic Design and Branding
PROJECT-BASED PACKAGE (recommended in 80 percent of cases):
Advantages:
Drawback:
When to choose: Clearly defined projects, websites, redesigns, MVP apps
TIME AND MATERIALS (HOURLY BILLING, 20 percent of projects):
Advantages:
Drawbacks:
When to choose: Ongoing maintenance, regular enhancements, exploratory R and D projects
MONTHLY RETAINER (recurring partners):
Advantages:
When to choose: Outsourcing agencies, clients with recurring needs, 3 to 10 projects per year
Yes, milestone-based payments are standard for projects over €5K.
MILESTONE PAYMENTS (standard):
Fixed-price projects:
Long-term projects, over 3 months:
Monthly retainers:
ACCEPTED PAYMENT METHODS:
Accepted currencies:
No, hosting and domain are separate, following best practices.
WHY THEY ARE SEPARATE:
Client independence:
Flexibility of choice:
Cost transparency:
HOSTING RECOMMENDATIONS:
Shared hosting, simple sites under 10K visits per month:
VPS or Cloud, mid-size sites and e-commerce:
Managed WordPress, premium:
Our hosting role:
DOMAIN NAMES:
Recommended registrars:
Our domain role:
IMPORTANT: The domain must be registered in your name, your property, never in the agency’s name, to avoid vendor lock-in if the relationship ends.
Timelines vary depending on project complexity.
SHOWCASE AND CORPORATE WEBSITES:
E-COMMERCE:
WEB APPLICATIONS:
DESIGN ONLY:
BRANDING:
FACTORS IMPACTING TIMELINES:
Accelerators:
Delays:
Delivery commitment: 99 percent of projects delivered within agreed timelines. Proactive alerts are issued if there is any risk of delay, which is rare. Contractual penalties apply if delays are caused by us.
Standard process with 6 proven steps
STEP 1: DISCOVERY AND BRIEF (3 to 7 days)
Actions:
Deliverable: Documented strategic brief
STEP 2: QUOTE AND CONTRACT (1 to 2 days)
Actions:
Deliverables: Approved quote, signed contract, NDA if applicable
STEP 3: KICKOFF AND PLANNING (1 to 2 days)
Actions:
Deliverables: Gantt timeline, communication channel created
STEP 4: DESIGN, IF APPLICABLE (2 to 6 weeks)
Actions:
Deliverables: Final validated Figma designs, prototype
STEP 5: DEVELOPMENT (4 to 20 weeks)
Actions:
Deliverables: Functional staging site, regular progress updates
STEP 6: QA AND DELIVERY (1 to 2 weeks)
Actions:
Deliverables: Live production site, documentation, account access
STEP 7: POST-DELIVERY SUPPORT (30 days included)
Actions:
After 30 days: Optional maintenance, monthly packages available
Both options are available depending on the budget.
OPTION A: You provide the content, standard
What you provide:
Advantages:
Our role:
OPTION B: We create the content, additional service
Copywriting:
Photos and images:
Videos:
OPTION C: Hybrid, recommended
You provide:
We create:
Result: Controlled costs with professional quality
No, revisions are limited according to the package, industry standards.
INCLUDED REVISIONS BY PACKAGE
Design, wireframes and mockups:
Development, integration and features:
Content, integrated copy:
WHY REVISIONS ARE LIMITED
Project economics:
Scope discipline:
Industry standards:
ADDITIONAL REVISIONS
If included limits are exceeded:
Major out-of-scope revisions:
Additional project quote, new project cycle
TIPS TO MINIMIZE REVISIONS
Structured conflict resolution process.
PHASE 1: DIALOGUE AND CORRECTIONS, INCLUDED
Actions:
Timeline: Corrections initiated within 48 hours and delivered within 3 to 10 days depending on scope
Resolution: 95 percent of cases are resolved at this stage, with final satisfaction achieved
PHASE 2: MEDIATION AND COMPROMISE, IF PHASE 1 FAILS
Actions:
Resolution: An additional 4 percent of cases are resolved at this stage
PHASE 3: CONTRACTUAL RESOLUTION, RARE, LESS THAN 1 PERCENT OF CASES
If there is clear non-compliance on our side:
If requests are clearly outside the initial scope:
Arbitration: The initial contract and email exchanges are the reference documents
SATISFACTION GUARANTEE
Our quality commitment:
Preventing dissatisfaction:
Modern, versatile tech stack tailored to each project.
CMS and frameworks:
E-commerce:
Frontend:
Backend:
Performance:
Hosting:
Design tools:
Technology selection by project: Free consultation for optimal recommendations.
WordPress plus custom technologies.
WHEN TO USE WORDPRESS
WordPress advantages:
WHEN TO USE WEBFLOW
Webflow advantages:
WHEN TO USE CUSTOM, REACT OR VUE.JS
Custom advantages:
OUR TYPICAL RECOMMENDATION
Free consultation: We recommend the best solution based on your needs, with no technology bias and an objective approach.
WordPress plus custom technologies.
WHEN TO USE WORDPRESS
WordPress advantages:
WHEN TO USE WEBFLOW
Webflow advantages:
WHEN TO USE CUSTOM, REACT OR VUE.JS
Custom advantages:
OUR TYPICAL RECOMMENDATION
Free consultation: We recommend the best solution based on your needs, with no technology bias and an objective approach.
Hybrid approach based on budget.
ADAPTED TEMPLATES
Process:
Advantages:
Result: A professional, custom-looking website at a lower cost.
FULLY CUSTOM DEVELOPMENT
Process:
Advantages:
Result: A unique signature website with premium positioning.
Yes, 100 percent responsive across all devices, guaranteed.
STANDARD RESPONSIVE DESIGN
Devices systematically tested:
Browsers tested:
Mobile-first approach:
MOBILE-SPECIFIC OPTIMIZATIONS
Performance:
Mobile UX:
Mobile speed:
WHY MOBILE MATTERS, KEY STATS
A non-responsive website means losing up to 60 percent of potential customers.
Genesis guarantee: All our websites are 100 percent responsive and thoroughly tested across devices and browsers, with no exceptions.
REAL-TIME COMMUNICATION TOOLS
Slack, preferred:
Microsoft Teams:
WhatsApp Business:
EMAIL, FORMAL AND TRACEABLE
VIDEO CALLS, REGULAR MEETINGS
Call frequency:
PROJECT MANAGEMENT, PROGRESS TRACKING
Trello, simple and visual:
Asana, structured:
Jira, agile development:
Monday.com and ClickUp:
FILE SHARING
OUR FLEXIBILITY
We adapt to your preferred tools. If you already use Slack, Teams, or Trello, we join your existing workspaces. We do not impose specific tools.
Principle: Smooth communication leads to successful projects. Your comfort is our priority.
Yes. Thirty days of support are included, followed by optional maintenance plans.
With active maintenance, detection and restoration are typically completed within a few hours.
Yes, including core, plugin, theme, and PHP updates.
Yes. Training and documentation are included.
Yes. Enhancements are always possible and quoted based on scope.
Daily messaging, weekly updates, milestone reviews, and full transparency through shared tools.
Yes, by appointment in Dubai or Tunisia
Yes. We operate with a hybrid model combining physical offices and remote collaboration.
Our time zones overlap perfectly with Europe, ensuring smooth communication.
Yes. A signed contract protects both parties.
Yes, but major changes may impact timelines and costs
We apply multi-layer security: infrastructure, application, data, and access controls.
Yes. Full ownership is transferred after final payment.
Yes, from a technical standpoint. Legal compliance remains the client’s responsibility.
Yes. A 30-day bug-fix warranty is included.
Scope, deliverables, timelines, pricing, IP ownership, confidentiality, warranties, and dispute resolution.