Google Shopping E-commerce

Our ads strategy:

• Merchant Center optimization (titles, descriptions, categories)
• Enriched product feed (custom attributes, GTINs)
• Granular segmentation (brands, categories, margins)
• Performance Max campaigns (PMax)
• ROAS target bid strategies (3.5x)
• Promotions integration (special offers, free shipping)
• Negative keywords (non-buyer searches)
• Competitive pricing monitoring (dynamic adjustments)

Results (3 months):

• ROAS: 2.1 → 5.2 (+148%)
• Shopping clicks: +180%
• CTR: 1.8% → 3.6%
• Conversions: +240%
• Shopping revenue: +290%
• Cost/conversion: -45%