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UX/UI Design: Interfaces That Convert

Create Digital Experiences That Captivate and Perform

Your interface is the first point of contact between the user and the product. Poor UX equals frustrated users who leave. Excellent UX equals high engagement and maximized conversions.

At Genesis Digital Factory, we design web and mobile interfaces that naturally guide users toward action. 20 years of UX/UI expertise, 85,000+ projects, interfaces measured by real conversion results.

Our approach combines user research, rigorous information architecture, iterative prototyping, and refined visual design. From wireframes to pixel-perfect Figma prototypes, we create experiences that reduce friction and maximize results.

20+ years of expertise
Certified designers
Figma & Adobe XD experts
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View Our UX/UI Projects

Why UX/UI is crucial

Why Invest in UX/UI Design?

High Bounce Rate (>60%)

Visitors leave immediately
Marketing budgets wasted

Low Conversions (<2%)

Interested visitors do not take action
Unrealized revenue

Overloaded Support

Confused users contact support
High operational costs

Cart Abandonment (>70%)

Checkout process too complex
Lost sales

Benefits of Excellent UX

Measurable ROI

+30–50% typical conversion increase
-40% support costs
+60% user engagement

Competitive Advantage

Strong differentiation
Premium brand perception
High customer loyalty

Operational Efficiency

Less friction equals more sales
Simplified onboarding
Reduced training needs

Forrester Study

UX design can generate an ROI of 9,900%
Our Approach

Our Data-Driven UX/UI Methodology

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Discovery & research
User analysis, behaviors, real needs.
Analytics & heatmaps, Competitive benchmarking, User personas & journeys
Information architecture
Logical organization, intuitive navigation.
Restructured sitemap, Optimized user flows, Content hierarchy
Wireframing
Low-fidelity mockups, structural validation.
Desktop/mobile/tablet wireframes•, Functional annotations, Collaborative Figma
Visual design (UI)
Pixel-perfect final interface.
High-fidelity mockups, Design system & components, Fully responsive design
Prototyping
Clickable prototype, testing before development.
Interactive Figma prototype, All key interactions, Transitions & animations
Handoff & support
Complete delivery to developers.
Figma source files, Exported assets, Detailed specifications
Let’s Start Your Project
UX/UI Services Included

Comprehensive UX/UI Services

Research & Strategy

  • Existing UX audit
  • Analytics & data analysis
  • User research
  • Personas & user journeys
  • Competitive benchmarking

Architecture & Wireframing

  • Information architecture
  • Sitemap & navigation
  • User flows
  • Desktop/mobile wireframes
  • Card sorting

UI Design & Branding

  • High-fidelity mockups
  • Responsive design
  • Complete design system
  • UI style guide
  • Custom iconography

Interactive Prototyping

  • Clickable Figma prototypes
  • Animations & micro-interactions
  • Navigation simulation
  • Complete UI states

Testing & Optimization

  • User testing
  • A/B testing of prototypes
  • Heatmap analysis
  • Iterations
  • Conversion optimization

Design Systems

  • Reusable components
  • Full documentation
  • Design tokens
  • Figma library

Accessibility (WCAG)

  • WCAG AA compliance
  • Optimized contrast
  • Keyboard navigation
  • Screen reader compatibility

Developer Handoff

  • Detailed specifications
  • Exported assets
  • Design tokens
  • Integration support
Technologies & Tools

Technologies We Master

Design & Prototyping

Figma
  • Collaborative design
  • Interactive prototyping
  • Design systems
  • Auto-layout
Adobe XD
  • High-fidelity prototypes
  • Adobe plugins
Sketch (macOS)
  • Interface design
  • Symbols & libraries
InVision
  • Clickable prototypes
  • Developer handoff

Recherche & Testing

Hotjar
  • Heatmaps
  • Session recordings
Google Analytics 4
  • Behavioral analytics
  • Conversion funnels
Maze / UserTesting
  • User testing
  • Real-time insights
Miro / Figjam
  • Collaborative workshops
  • User journeys

Handoff & Accessibility

Zeplin / Avocode
  • Developer specs
  • Asset export
Stark
  • WCAG contrast
  • Accessibility
Fichiers livrés
  • Editable Figma source files
  • Clickable prototypes
  • SVG/PNG assets
  • Documented design system
  • Developer specs
  • JSON/CSS design tokens

Design & Prototyping

Figma
  • Collaborative design
  • Interactive prototyping
  • Design systems
  • Auto-layout
Adobe XD
  • High-fidelity prototypes
  • Adobe plugins
Sketch (macOS)
  • Interface design
  • Symbols & libraries
InVision
  • Clickable prototypes
  • Developer handoff

Recherche & Testing

Hotjar
  • Heatmaps
  • Session recordings
Google Analytics 4
  • Behavioral analytics
  • Conversion funnels
Maze / UserTesting
  • User testing
  • Real-time insights
Miro / Figjam
  • Collaborative workshops
  • User journeys

Handoff & Accessibility

Zeplin / Avocode
  • Developer specs
  • Asset export
Stark
  • WCAG contrast
  • Accessibility
Fichiers livrés
  • Editable Figma source files
  • Clickable prototypes
  • SVG/PNG assets
  • Documented design system
  • Developer specs
  • JSON/CSS design tokens

Types of UX/UI Projects

Corporate Websites

Showcase sites, intuitive navigation, optimized conversions.

Industries: B2B Services, Consulting, Agencies, Startups

Mobile Applications

iOS & Android apps, optimized onboarding, gesture navigation.

Industries: E-commerce, Fitness, Finance, Social

SaaS Platforms & Dashboards

Complex B2B tools, data visualization, workflows.

Industries: Analytics, CRM, Project Management

E-commerce & Marketplaces

Online stores, advanced filters, optimized checkout.

Industries: Fashion, Electronics, Services

E-learning Platforms

LMS, training programs, learning paths.

Industries: Professional training, Education, Certifications

Existing UX Redesign

Site/app improvement, audit, redesign, A/B testing.

Focus: Conversion optimization, friction reduction

What Project Do You Have?
Completed Projects

Completed UX/UI Projects

Mobile Fitness Application
SaaS Analytics Dashboard
Fashion E-commerce Website
E-learning Platform
B2B Corporate Website
Fintech Application
Mobile Fitness Application
SaaS Analytics Dashboard
Fashion E-commerce Website
E-learning Platform
View All Our Projects
FAQ

UX/UI Frequently Asked Questions

What is the difference between UX and UI design?

UX (User Experience) = Overall experience

  • Navigation & user flows
  • Wireframes
  • Answers: “Can users find what they need easily?”

UI (User Interface) = Visual appearance

  • Colors, typography
  • Visual components
  • Visual identity
  • Answers: “Is it attractive and consistent?”

At Genesis: We do both (UX + UI). It is impossible to deliver great design without both.

Do you provide Figma source files?

Yes, always.

  • Editable Figma source files
  • Shareable clickable prototype
  • Design system library
  • Exported assets (SVG, PNG)
  • Developer specifications

Ownership: 100% yours. Files are transferred to your Figma account.

Redesign of an existing site or app?

Yes, 40% of our projects.

Redesign process:

  1. Existing UX audit
  2. Analytics analysis
  3. Industry benchmark
  4. Priority recommendations
  5. Redesign (wireframes → mockups)
  6. Testing before development

Typical result: +30–50% conversions, +40% engagement.

Can we iterate after delivery?

Yes, several options:

  • 2–3 revisions included per phase in the initial project
  • Post-delivery support (monthly retainer)
  • New one-off projects (separate quote)

Source files provided, you can also iterate internally.

Design only or design plus development?

Both options:

Design Only: We deliver designs, prototypes, and specs, your dev team integrates them. Q&A support included.

Design + Development: We manage everything end to end. In-house technical team. Design fidelity guaranteed.

Do you guarantee results?

We guarantee the process, not business results.

What we guarantee:

  • UX/UI best practices
  • Data-driven design
  • User testing (if included)
  • WCAG AA compliance
  • Responsive on all devices
  • Tested prototypes

Past results: +30–40% average conversion improvement across 85,000+ projects.

Do you work with startups or large enterprises?

Both. 60% startups/SMEs, 40% large enterprises.

For startups:

  • Adapted budgets
  • Agile process
  • Strategic advice
  • Product/UX mentoring

For large enterprises:

  • Complex projects
  • Corporate processes
  • NDA & confidentiality
  • Integration with internal teams
UX audit before a full redesign?

Absolutely, recommended.

Benefits of starting with an audit:

  • Limited initial budget
  • Identify real issues
  • Prioritize actions
  • Convince stakeholders with data
  • Decide whether a redesign is necessary

Our audit includes:

  • Analytics & heatmap analysis
  • Competitive benchmarking
  • User personas & pain points
  • Actionable recommendations
  • 20–30 page document

No obligation to continue working with us after the audit.

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ideation // execution // implementation

Ready to Create a High-Performing Interface?

Free 30-minute consultation to discuss your UX/UI project.

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