Google Ads B2B Lead Generation

Our ads strategy:

• Complete account restructuring (granular thematic silos)
• High-intent long-tail keyword research (150 new)
• Dedicated landing pages (5 CRO-optimized pages)
• Finance in-market + custom intent audiences
• Optimized RSAs (15 headlines, 4 descriptions tested)
• Complete extensions (sitelinks, callouts, structured snippets)
• Precise GA4 + CRM conversion tracking
• Daily optimizations (bids, negative keywords)

Results (4 months):

• Cost/lead: €180 → €65 (-64%)
• Quality Score: 4-5 → 8-9/10
• CTR: 1.8% → 4.2% (+133%)
• Conversion rate: 1.2% → 4.8% (+300%)
• ROAS: 0.8 → 3.4 (+325%)
• Qualified leads: +320%