SaaS Email Marketing Automation

Our marketing strategy:

• Complete ActiveCampaign setup
• Audience segmentation (behavior, engagement)
• 8 automation sequences (welcome, trial, nurturing)
• Lead scoring (engagement-based)
• Email A/B testing (subject, content, CTA)
• CRM integration (Pipedrive)
• Real-time reporting dashboards

Results (5 months):

• Trial → paid conversion: 12% → 28% (+133%)
• Email open rate: 18% → 34%
• Email CTR: 2.1% → 5.8%
• Churn reduced: -35% (nurturing)
• LTV (lifetime value): +95%
• Email marketing ROI: 280%