E-commerce Analytics & CRO

Our marketing strategy:

• Complete GA4 + GTM setup (event tracking)
• Behavior analysis (Hotjar heatmaps)
• Friction point identification (checkout)
• A/B testing (15 tests over 4 months)
• Checkout optimizations (5 steps → 3 steps)
• Trust signals (reviews, guarantees, security)
• Exit-intent popups (10% discount)

Results (4 months):

• Conversion rate: 0.8% → 2.4% (+200%)
• Cart abandonment: 78% → 54%
• Average cart value: +18%
• Revenue: +185% (same traffic)
• Conversion tracking: 100% (vs 0%)
• CRO ROI: 450%