Google Ads Lead Generation

Our technical solution:

• Complete campaign restructuring
• Dedicated optimized landing pages
• Precise intent-based audiences
• GA4 + CRM conversion tracking
• Continuous A/B testing (creatives, audiences)

Results:

• Cost per lead: €180 → €65 (-64%)
• Conversion rate: 1.2% → 4.8%
• ROAS: 0.8 → 3.4
• Qualified leads: +320%