Email Marketing Automation SaaS

Notre stratégie marketing:

• Setup ActiveCampaign complet
• Segmentation audiences (comportement, engagement)
• 8 séquences automation (welcome, trial, nurturing)
• Lead scoring (engagement-based)
• A/B testing emails (subject, content, CTA)
• Integration CRM (Pipedrive)
• Reporting dashboards temps réel

Résultats (5 mois):

• Conversion trial → payant : 12% → 28% (+133%)  
• Email open rate : 18% → 34%  
• CTR emails : 2.1% → 5.8%  
• Churn réduit : -35% (nurturing)  
• LTV (lifetime value) : +95%  
• ROI email marketing : 280%