Web & graphic design

Work summary

EcoGroove, a retailer of sustainable products, aims to redesign its website and enhance its brand identity to appeal to eco-conscious customers. The new design will highlight EcoGroove's mission, creating a cohesive look that speaks to the values of sustainability and environmental responsibility.

The project includes a fresh color palette inspired by nature, a logo update to reflect the brand’s eco-focus, and custom icons that improve site navigation. With an intuitive and visually appealing design, EcoGroove aims to elevate its online presence, engaging new and existing customers alike.

project overview

• Objective: Redesign EcoGroove’s website to enhance brand alignment and usability.
• Target Audience: Eco-conscious consumers, aged 25-50, interested in sustainable products.
• Key Features: New color palette, logo update, custom icons, improved navigation.
• Timeline: 3 months, from design kickoff to launch.
• Success Metrics: Increased engagement, reduced bounce rate, and positive user feedback.

Content Marketing

Create engaging blog posts and social media content emphasizing EcoGroove's eco-friendly products and sustainable lifestyle tips.

Recent task

Designed initial logo concepts 
and color palette options.